Editorial Staff

Branding Due Diligence - Make it or Break it

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings.” – Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively that first impressions are important. We don’t like to think that we judge a…


Indian Copyright (Amendment) Rules, 2021

While the country and the entire world is continuing its fight against the COVID-19 pandemic, offices and governments across the entire globe have not stopped working and have always ensured the best for its countrymen. Not very long ago, the Indian Designs Office notified the Designs (Amendment)…


Renewal of Customs Recordal in India

In this current age, with counterfeit goods on the rise, measures such as recording one’s intellectual property with the customs authority in order to curb infringement is a necessity. More information regarding the procedure and requirements for recordal with the customs authority are available…


News of the World – Tech platforms and the News industry

The Australian government recently passed legislation that has the potential to completely rework the way in which news is disseminated on the internet. The Australian News Media Bargaining Code, passed by the Australian legislature in February 2021, seeks to mandate that Big Tech companies like…


Pakistan joins the Madrid Protocol

In a major development, the Government of the Islamic Republic of Pakistan acceded to the Madrid Protocol on February 24, 2021, making it the 108th member of the Madrid system which now covers 124 countries in total. Pakistan also becomes the fourth SAARC country to join the Madrid Protocol after…


Bigbasket v. Daily basket – the blurring line between trademark protection & bullying

Trademark bullying has always been a cause for concern because it spells out overstepping the line, monopoly and power all in one place most of the times. As the name suggests, trademark bullying happens when a registered trademark owner, without justifiable reason, threatens or tries to threaten…


INDIA - Lifting of extension of deadlines due to COVID-19

To alleviate the difficulties faced by lawyers and litigants across the country due to the nationwide lockdown imposed due to the COVID-19 pandemic, the Supreme Court on 23rd March 2020 passed an order in In Re: Cognizance for Extension of Limitation granting an indefinite extension of the…


Summary of the Indian Designs (Amendment) Rules, 2021

The Indian Government has recently notified an amendment to the Designs Rules, 2001. The Designs (Amendment) Rules, 2021 (“the Amendment Rules”), were notified in the Official Gazette on January 25, 2021, and are deemed to be in effect from that date. The Amendment Rules have sought to streamline…


Rise of the Machines: An IP perspective

Over the years, movies and TV series have driven our imaginations of the versions of AI. Whether it was Hal from 2001: A Space Odyssey, Samantha from the movie Her, Chitti from Endhiran or G.One from the Hindi movie- Ra. One, or simply every episode of the Black Mirror, the infinite possibilities…


Plex v. Zee - better never than too late?

In a competitive global market, businesses need to strive to get ahead of their competitors. One of the ways to do this is by creating unique brand identities which help make a strong impact on the minds of consumers. Trademarks are especially useful in this respect, as consumers can easily make…