Advertising
Moment Marketing and its legal implications
The power of the internet, in particular that of social media is humungous. People are constantly tied to their phones, eyeing for any latest news that may spring up, be it in the form of a tweet, a meme or a viral video. When used strategically, social media becomes one of the most powerful tools…
The Influence of the Influential
Celebrities influence us the deepest. Irrespective of our ‘literacy’, they help us ‘decide’ whether to buy a particular brand or not, through their appearances in advertisements. There is no denial in this. Their influence is profound especially in India. A celebrity endorsing a product or service,…