How to Create & Protect Your Startup Name?

A common misconception among many entrepreneurs is that they should use a name that best describes their business, products or services. Their intention is to enable customers to easily remember them. Some tech businesses use generic names so as to increase web traffic on key word searches. However, having a descriptive or generic name for your startup, products or services is not a good strategy for your growing business. The name you select should score high on the degree of protectiveness.…

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Effectiveness of RTI for your trademark applications

There are several resources online that will tell you how to register your trademark in India, with a neatly drawn flow chart for clarity and some websites that promise trademark registration in a day or even faster. What you won’t be told is the time that it will take you from one step to another on that flow chart and the constant tussle you have to face with the trademark office.

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Classification of Goods and Services for Registration of Trademarks

When you file an application for registration of a trademark you need to mention the list of goods/services for which you intend to use the trademark. India follows an international system of classification of goods and services called the "Nice Classification" according to which the goods and services are categorized into 45 classes, with goods covered in classes 1 to 34 and services covered under classes 35 to 45.

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