Trademarks

The Story Mark

Infopreneurship is the new buzz word and means creating original content information products then monetizing it in entrepreneurial ways. These infopreneurs, or entrepreneurs who sell information, leverage information in public domain extensively to reach mass audiences. Infopreneurship is one of a…


What is Smell Trademark or Scent Trademark? - With Examples

It is the inherent purpose of law to serve as an instrument for the betterment of humanity. But in a quest for majoritarian or popular law, sometimes we tend to overlook an important section of people who need protection of our laws the most, namely the disabled. The law relating to trademarks is a…


Trademark & Quality Control - The Indian Perspective

It is human nature to take credit of his hard work, especially in today’s times where there is cut throat competition; Man wants to carve a niche for himself in any field he plunges into. Man wants to stand out in a crowd and leave a mark of his identity and distinctiveness. He wants to convey a…


Trademark Dilution in India - Yes or No!

In today’s world, where consumers purchase products not based on quality or usefulness, but instead are carried away by the brand name and trade symbol which accompany the product, protection of the distinctiveness of a trademark is of the utmost importance. Trademark dilution is a claim which the…


Delhi High Court holds that a Trademark cannot be removed for non renewal without giving notice to the proprietor

Appellant: Union of India – Registrar of Trademarks Respondent: Malhotra Book Depot Trademark: MBD Court: Delhi High Court Coram: Honourable Chief Justice Murugesan D. And Justice Rajiv Sahai Endlaw Facts: The respondent, Malhotra Book Depot was a partnership firm which registered the mark MBD on…


Vulgar Trademarks ; Suit up – It’s time for free love.

Going through over thousand trademarks published each week in the Indian Trade Marks Journal is a rather cumbersome task, but the marks that you come across in there sometimes are very interesting. Some unique, some brilliant and some down- right hilarious. For the uninitiated, once a Trademark is…


Selvam and Selvam blogging competition on trademarks law

Image Source The Selvam and Selvam blogging competition is open to students interested in trademarks and trademarks law. Requirements: Eligible students must be enrolled as either full- or part-time law students. The article should be related to Indian trademark law or a matter that directly…


How to Register a Trademark in India?

One question I am often asked regarding trademarks whenever I discuss IP law with a group of young budding students, entrepreneurs or startup companies is "How to register a trademark in India?". There are several articles and blogs that explains how to register a trademark in India in one way or…


What is a trademark?

A trademark is any word (PEPSI, COCO COLA, PEPSODENT), name (RAYMOND VEIL, CHRISTIAN LOUBOUTIN), surname (TATA, BATA, BAJAJ), signature (LOUIS PHILIPPE), letters (BMW, IBM, HDFC), numeral (555, 501), symbol (MERCEDES BENZ THREE POINTED STAR, ADDIDAS PYRAMID), device (AMUL GIRL, PILLSBURY BOY),…


Effectiveness of RTI for your trademark applications

There are several resources online that will tell you how to register your trademark in India, with a neatly drawn flow chart for clarity and some websites that promise trademark registration in a day or even faster. What you won’t be told is the time that it will take you from one step to another…