Defending Your Brand: How to Use Social Media and E-Commerce Takedown Requests for Effective Trademark Protection

As brands have begun to increasingly rely on digital platforms to reach and engage with their target audience, the risk of unauthorized use of trademarks and the sale of counterfeit products has also grown. Unauthorized pages and posts on social media can dilute a brand’s goodwill and reputation and confuse consumers. This holds especially true when it comes to counterfeit products sold on e-commerce platforms which not only pose legal risks but also threaten customer safety and satisfaction.…

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‘Customer of Average Intelligence Test’ in the Digital Age: An Analysis of Mountain Valley Spring India Pvt Ltd v. Baby Forest Ayurveda Pvt Ltd

A recent judgment in the case of Mountain Valley Spring India Pvt Ltd v. Baby Forest Ayurveda Pvt Ltd has reaffirmed several critical legal standards in trademark infringement and redefined the “customer of average intelligence and imperfect recollection” test considering the evolution of customer awareness and brand identities. In this case, the Plaintiff, Mountain Valley Springs India Private Limited, who are the owners of the luxury skincare brand Forest Essentials, sought for an ad interim…

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As Good As New! – Refurbished Goods: Guidelines and Implications

The Delhi High Court recently issued a significant judgment regarding the sale and rebranding of refurbished goods, particularly addressing disputes between Seagate Technology LLC and WD Technologies (“original manufacturers / plaintiffs”) against several Indian entities involved in the rebranding and sale of refurbished Hard Disk Drives (HDDs), including Daichi International and a few others (“refurbishers / defendants”). This judgment [Seagate Technology LLC vs. Daichi International and…

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Email Service by the Trademark Registry: Effective or a Loophole for missed deadlines?

This ruling certainly grants relief to parties whose rights may have been adversely affected due to a missed deadline caused by technological uncertainties. However, it also brings to light the limitations of using email communication for effecting service. The Court’s view that the document submitted by the Trademark Registry is insufficient to prove actual receipt of an email, has paved the way for parties to use the argument of non-receipt as a tactic to overcome missed deadlines. To put it…

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Publication of the Cinematograph (Certification) Rules,2024

The Ministry of Information and Broadcasting vide notification dated March 15, 2024 has introduced the Cinematograph (Certification) Rules, 2024, (hereinafter “new Rules”) in order to amend the Cinematograph (Certification) Rules, 1983 (hereinafter “old Rules”). The new Rules aim to provide clarity and coherence in the certification process and hold significant implications for filmmakers, distributors, and audiences as well as align with contemporary standards and societal values.

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Decoding the Ambiguity: Sun Pharma vs. Dabur India and the Uncertainty of Extensions of Time at the Opposition Evidence Stage under Trade Mark Rules, 2017

In light of the above, a recent ruling by the Delhi High Court in the case of Sun Pharma Laboratories Ltd v. Dabur India Ltd & Anr. has offered some clarity to the question surrounding extendibility of deadlines at the evidence stage of opposition proceedings. While deciding on whether deadlines at the evidence stage of opposition proceedings were mandatory or merely directory, it was observed that the use of terms like "one month aggregate" in Rule 50 of the 2002 Rules implied a mandatory time…

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Understanding well-known trademarks application in India

The article aims to shed light on the nuances of well-known trademarks. It is divided into three parts: Part I discusses the origin and statutory provisions governing well-known trademarks in India; Part II analyzes the benefits of gaining a well-known trademark status for businesses; Part III details out the procedure for seeking a well-known trademark status, and Part IV concludes the article.

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Use of a trademark as keyword in Google’s Ad Programme amounts to Use and Constitutes Infringement – Delhi High Court

The Appellants, Google India (P) Ltd., is a non-exclusive reseller of the Google Ads Programme in India, whereas the Respondents were DRS Logistics (P) Ltd., and Agarwal Packers and Movers (P) Ltd., who are leading packaging, moving and logistics service providers in the country.

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Service of notice is completed when it is received by the party, not as soon as it is sent by the Trade mark office

When a trademark application is filed and subsequently accepted by the Trademark Office, it doesn't mean an immediate registration. Instead, the accepted application is published in the Trademarks Journal for third parties, who might have concerns or disputes about the trademark, to come forward and oppose the application.

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A judicial lens on controversial IP realities in India

In a recent order passed on August 3, 2023, the Delhi HC in Ravi Manchanda v. Registrar of Trademarks rather scathingly pointed out a glaring error in an order passed by the Senior Examiner of Trademarks. In a case that was described as ‘sui-generis’, the Hon’ble Judge drew attention to a critical discrepancy – the absence of the impugned "order" in the communication sent to the concerned parties.

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