Sound Board

Our thoughts and views on the practice of Intellectual Property in India and around the world.

In addition, to creating a strong trademark as your brand, it is important to ensure that the trademark you have created as your brand is not used by anyone else across the world. Though trademark law is territorial, with the advent of the Internet and mobile technology, the world has become one market place. Barring a few, the consumers of the world are targets of emerging businesses and the trademark that you choose should be done with global customers in mind.