Trans-Border Reputation

Cadbury and Purple - to be or not to be?

When we speak "chocolates," Cadbury's is the first which springs in our mind. We know that the world-renowned confectionery brand Cadbury has been using the colour Purple to wrap its indiscriminately loved chocolates since 1905. Cadbury battled hard to protect the same.  However, after decades-long…


How Toyota turned the table for Trans-Border Reputation in India

In the recent verdict of the disputed Toyota Jidosha Kabushiki v M/S Prius Auto Industries Ltd, the Supreme Court’s stance on affirming the Delhi High Court’s decision to grant the mark PRIUS to Prius Auto Industries has been heralded as the new will lit (albeit narrower) path of the Trans-Border…