trade dress

Britannia Industries v. ITC Ltd & Ors - Deceptively dissimilar?

The Delhi High Court on April 5, 2021 dismissed two applications filed by Britannia Industries against ITC Ltd for alleged trademark infringement and passing off by, Case 1: ITC's ‘Sunfeast Farmlite 5-SeedDigestive’ biscuits of Britannia’s ‘NutriChoice Digestive’ biscuits Case 2: ITC’s ‘Sunfeast…


Trademark Pulse pulses the Deceptively similar Pulser

In this case, the Plaintiff had instituted a suit against the Defendant and his proprietorship for infringement of trademark, copyright, trade dress, layout, colour combination, get up of the Plaintiff’s trademark PULSE candies adopting the trademark PULSER along with a deceptively similar trade…


Cadbury and Purple - to be or not to be?

When we speak "chocolates," Cadbury's is the first which springs in our mind. We know that the world-renowned confectionery brand Cadbury has been using the colour Purple to wrap its indiscriminately loved chocolates since 1905. Cadbury battled hard to protect the same.  However, after decades-long…