principle of territoriality
The ‘WHISTLER’ Case: Reinforcing the Territoriality Principle in Transborder Reputation Claims
As businesses increasingly expand across international markets, disputes concerning the protection of international trademarks in India have become more frequent. While Indian trademark law recognizes the doctrine of transborder reputation, protection is not granted solely on the basis of global…
The 7–Eleven “Big Bite” Dispute: Limits of Trans-Border Reputation
When it comes to trademark rights, a common assumption among global brands is that international fame and reputation automatically guarantee protection for their mark in every jurisdiction. However, the ruling of the Madras High Court in the dispute between 7–Eleven International LLC and Ravi Foods…