The Influence of the Influential

Celebrities influence us the deepest. Irrespective of our ‘literacy’, they help us ‘decide’ whether to buy a particular brand or not, through their appearances in advertisements. There is no denial in this. Their influence is profound especially in India. A celebrity endorsing a product or service, serves as a promise of quality and trust and strikes an instant credibility to the brand. However, the major question that arises here is whether their ‘influence’ is good or bad. Celebrities, for…