Raja Selvam

Trademark Dilution in India - Yes or No!

In today’s world, where consumers purchase products not based on quality or usefulness, but instead are carried away by the brand name and trade symbol which accompany the product, protection of the distinctiveness of a trademark is of the utmost importance. Trademark dilution is a claim which the…


Selvam and Selvam blogging competition on trademarks law

Image Source The Selvam and Selvam blogging competition is open to students interested in trademarks and trademarks law. Requirements: Eligible students must be enrolled as either full- or part-time law students. The article should be related to Indian trademark law or a matter that directly…


How to Register a Trademark in India?

One question I am often asked regarding trademarks whenever I discuss IP law with a group of young budding students, entrepreneurs or startup companies is "How to register a trademark in India?". There are several articles and blogs that explains how to register a trademark in India in one way or…


How to Create & Protect Your Startup Name?

A common misconception among many entrepreneurs is that they should use a name that best describes their business, products or services. Their intention is to enable customers to easily remember them. Some tech businesses use generic names so as to increase web traffic on key word searches.…


What is a trademark?

A trademark is any word (PEPSI, COCO COLA, PEPSODENT), name (RAYMOND VEIL, CHRISTIAN LOUBOUTIN), surname (TATA, BATA, BAJAJ), signature (LOUIS PHILIPPE), letters (BMW, IBM, HDFC), numeral (555, 501), symbol (MERCEDES BENZ THREE POINTED STAR, ADDIDAS PYRAMID), device (AMUL GIRL, PILLSBURY BOY),…


Classification of Goods and Services for Registration of Trademarks

When you file an application for registration of a trademark you need to mention the list of goods/services for which you intend to use the trademark. India follows an international system of classification of goods and services called the "Nice Classification" according to which the goods and…