Trading Trademarks – Assignments, Mergers, and Transmissions

Trademarks, like all intellectual property, are an integral part of a modern business’ assets. It is not uncommon nowadays for the value of a business’ IP to far exceed its physical assets. Like any asset, trademarks can also be bought, sold, and transferred between entities. Whenever there has been any change in the details of the owner of a trademark, whether, through an assignment, name change, or merger, it is always advisable to record this change with the concerned trademarks office as…

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