Day: December 4, 2025
Protecting Identity in an Era of AI
Artificial intelligence has advanced to the point where synthesized voices are no longer only a fantastical novelty, but practical tools carrying commercial value in entertainment, news, advertising and accessibility solutions. With only a few minutes of recorded audio, today’s AI systems can…
India Accepts Its First Smell Mark – Can Your Brand Register One?
We bring to you a recent significant development in Indian trademark law, which may be helpful to enhance protection for your brands in India. The Indian Trade Marks Registry has, for the first time, accepted a smell trademark for a rose-scented tyre filed by Sumitomo Rubber Industries Ltd., which…