The Story Mark

Infopreneurship is the new buzz word and means creating original content information products then monetizing it in entrepreneurial ways. These infopreneurs, or entrepreneurs who sell information, leverage information in public domain extensively to reach mass audiences. Infopreneurship is one of a kind and an evolving business concept based on a title of a creative work.

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What is Smell Trademark or Scent Trademark? – With Examples

It is the inherent purpose of law to serve as an instrument for the betterment of humanity. But in a quest for majoritarian or popular law, sometimes we tend to overlook an important section of people who need protection of our laws the most, namely the disabled. The law relating to trademarks is a similarly unexplored area of law where disability rights are yet to leave their mark. Cutting to the chase, here’s my argument regarding as to how a non-conventional trademark of smell guarantees not…

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Trademark & Quality Control – The Indian Perspective

It is human nature to take credit of his hard work, especially in today’s times where there is cut throat competition; Man wants to carve a niche for himself in any field he plunges into. Man wants to stand out in a crowd and leave a mark of his identity and distinctiveness. He wants to convey a message to this world to the effect that, the feat he has achieved is something which is not achievable by everyone. In the field of trade in particular, quality is of utmost importance because a…

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Trademark Dilution in India – Yes or No!

In today’s world, where consumers purchase products not based on quality or usefulness, but instead are carried away by the brand name and trade symbol which accompany the product, protection of the distinctiveness of a trademark is of the utmost importance. Trademark dilution is a claim which the owner of a famous trademark can make to prevent others from using a mark which decreases the value or distinctiveness, or tarnishes the reputation, of the famous mark. Many scholars argue on whether…

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Delhi High Court holds that a Trademark cannot be removed for non renewal without giving notice to the proprietor

The respondent, Malhotra Book Depot was a partnership firm which registered the mark MBD on November 23, 1970. The registration was subsequently renewed once in 1977. Over the years the partnership changed twice and when the most recent partners applied for a legal use certificate of the trademark registration (certified information of the mark from the Trademark Office). They were informed that there was no information of the trademark registration on the records of the trademark office…

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Vulgar Trademarks ; Suit up – It’s time for free love.

Going through over thousand trademarks published each week in the Indian Trade Marks Journal is a rather cumbersome task, but the marks that you come across in there sometimes are very interesting. Some unique, some brilliant and some down- right hilarious.

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Selvam and Selvam blogging competition on trademarks law

The Selvam and Selvam blogging competition is open to students interested in trademarks and trademarks law.

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How to Register a Trademark in India?

One question I am often asked regarding trademarks whenever I discuss IP law with a group of young budding students, entrepreneurs or startup companies is "How to register a trademark in India?". There are several articles and blogs that explains how to register a trademark in India in one way or the other but I hope that this post will be comprehensive enough to answer most of them.

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Effectiveness of RTI for your trademark applications

There are several resources online that will tell you how to register your trademark in India, with a neatly drawn flow chart for clarity and some websites that promise trademark registration in a day or even faster. What you won’t be told is the time that it will take you from one step to another on that flow chart and the constant tussle you have to face with the trademark office.

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